Posts Tagged ‘marketing’

Mirko Cro Cop Fights Hong Man Choi On Japan MMA Card

August 31st, 2010

The bizarre career path taken by Croatian striking machine Mirko Cro Cop will continue on New Years Eve in Tokyo as he faces 72 Korean kickboxer Hong-Man Choi in what should be the final addition to the K-1/DREAM combined show called Fields Dynamite!

For Cro Cop, its another stop on what has seemed like a meandering professional course full of much talk and little action since his departure from the UFC. In September 10, 2007, Cro Cop had just won PRIDE’s Open Weight Grand Prix in dominant fashion. Some were suggesting that he, and not Fedor Emelianenko, was the best heavyweight fighter in the world.

Cro Cops upset loss to Gabriel Gonzaga changed that and his career his never really recovered. In what was supposed to be a “tune up” bout, Gonzaga smothered Cro Cop and roughed him up on the ground before unleashing his own version of Cro Cop’s signature kick. Mirko never saw it coming, and he crashed to the mat like he’d been shot with his leg folded awkwardly beneath him. Gonzaga went on to face Randy Couture, and the former Croatian anti-terrorism cop was relegated to being just another heavyweight.

Since the loss to Gonzaga it has been almost impossible to keep up with the various twists and turns in Cro Cops career. After another UFC loss, this by unanimous decision to Cheick Kongo where Cro Cop looked listless and gun shy, his management announced that he had suffered a broken rib in the first round and was having trouble breathing. Furthermore, Cro Cop suffered from a deviated septum that made breathing difficult. After some deliberation, he had surgery to correct this condition and announced that he was ready to re-commit himself to his career as a fighter.

Its been an eventful year for Hong Man Choi as well. 2008 began with a loss to Fedor Emelianeko on the Yarrenoka New Years Eve event, in which the Russian fighting god briefly struggled with Chois 72 330 pound frame before submitting him. In April, he joined the Korean army for his compulsory military service only to be relived from his duties after medical tests discovered a brain tumor. The tumor was removed in June, and Choi was back in the ring in late September. He lost to then K-1 heavyweight champ Badr Hari in his comeback fight, and lost again to Ray Sefo in a reserve match at the recently completed World Cup GP. The losses prompted K-1 president Sadaharu Tanikawa to curiously announce that Choi had been laid off from the kickboxing promotion due to perceived erosion in his skills.

Tanikawa’s comments notwithstanding Choi is really the same as hes always been. Hes a physical mismatch for any opponent and while his striking style is awkward at best, it has proven to be reasonably effective. Not sure why Tanikawa is just now realizing that Choi isnt Ernesto Hoost, but hes a surprisingly skilled fighter who uses his unique physical attributes to their best advantage.

This fight isn’t about competition as much as it is about commerce. Cro Cop remains one of the most popular foreign fighters in Japan, and with the proven success of freak show matchups this may have been the most attractive opponent for him from the promotions standpoint. Its a fight that Cro Cop should win, and in Japan at least a victory over Choi would have at least some significance. At the same time, Choi’s size combined with Cro Cops recent reticence to throw punches and kicks makes it a potentially dangerous matchup for the Croatian striking machine.

Ross Everett is a widely published freelance writer and highly respected authority on baseball betting. His writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

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Japan’s Judo Gold Medalist Satoshi Ishii Looks For A ‘Home’ In MMA

August 19th, 2010

It may be a bit of a stretch to call Satoshi Ishii the Michael Phelps of Japan, but not by much. His victory in the heavyweight judo competition at the 2008 Olympics in Beijing was easily the defining moment of the games for his countrymen and was considered by most media outlets the #1 highlight of the year in all of sports.

Ishii himself is also a marketing dream. Hes especially big by Japanese standards with 240 pounds packed on his bulky 511 frame. Not surprisingly, hes tough as nails and a terror on the mat but away from the gym he comes off like an awkwardly cheerful overgrown boy. He definitely seems younger than his 22 years, but gives off the vibe of a nice neighbor boy who youd gladly pay to mow your lawn.

With the ability to offer him the most money and exposure, it seemed almost a fait accompli that Ishii would sign with DREAM and K-1 parent group FEG. Obviously its a good idea to keep your options open in negotiations, so he also reportedly talked to Sengoku parent World Victory Road and Antonio Inokis Inoki Genome Federation pro wrestling group. As expected, however, FEG reportedly presented Ishii with the most lucrative offer: 500 million yen (roughly $5.5 million US) to fight on DREAM and K-1 cards, with incentive bonuses based on his drawing power and performance. He would very likely become the highest paid mixed martial artist in the world before hed even stepped into the ring for the first time.

Ishii then shocked the Japanese fight sport world by categorically rejecting FEGs offer, saying that it was his lifelong dream to fight in the UFC. While this rationale might sound plausible to a US based fan, its akin to a top college baseball player from a SEC school turning down a big offer from the Atlanta Braves saying that its his lifelong dream to play for the Yomiuri Giants in Japan Central League. It frequently comes a shock to US MMA fans just how low the UFC ranks in the Japan’s fight sport pantheon. In MMA, their profile is lower than DREAM and Sengoku, but even smaller groups like Shooto and DEEP.

Ishii then travelled to Las Vegas for UFC 92, with the Japanese media in tow covering his every move. Upon his return to Japan, he appeared at the Sengoku card in January addressing the audience from the ring and wearing his ubiquitous UFC shirt; his message was that he was going to fight in America for awhile but would eventually return to Japan.

At age 22, Ishiis got plenty of time to develop as a fighter. His biggest downside risk from signing with Zuffa is financial since hed be lucky to get a fraction of what FEG is willing to pay him. The competitive logic of learning his craft slowly notwithstanding, theres a huge risk in automatically assuming that he can fight for the UFC for a few years and then cash a big check when he returns to Japan as the potential of injury and changing market conditions could seriously impact his market value.

Theres another very realistic scenario that it was all a negotiating ploy by Ishii. The UFC was likely willing to play along, figuring that their investment of a few plane tickets and hotel suites would be worth the resulting PR surge in Japan. Ishii and the UFC develop a cordial relationship which could be to the benefit of both parties down the road and both sides realized that a long term commitment wasn’t the right move at this point.

With the recent revelation that Ishii has broken off UFC negotiations to entertain offers from other parties thats starting to look like the plausible explanation for the once hot and heavy courtship between Ishii and Zuffa. Ultimately, the Ishii/UFC affair could simply prove to be a fling that accrued small benefits to each party, but both realized that there was no long term future for the pairing.

As a postscript to the Ishiis relationship with the UFC, it apparently opened the doors for his move to the US where hell be training with the Xtreme Couture in Las Vegas. That alone is a positive for his future development as a fighter, as hell be training with a whos who of professional fighting including the gym’s namesake, Randy Couture. Training at a high level facility like Xtreme Couture among such an abundance of talent is a career move thats difficult to second guess.

Ross Everett is a freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

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Hall Of Famer Coleman Pink Slipped By UFC

August 16th, 2010

Not too long ago, Mark Coleman headlined UFC 109 facing Randy Couture. Several days later, he’s apparently no longer good enough to remain in the UFC at all. On Wednesday, following a lopsided loss to Couture the UFC released Coleman from his contract and cut the veteran heavyweight. Coleman is now free to sign with any other promotion, but at 46 years of age his most likely-and most advisable-course of action is retirement. Retirement is a tough thing for any pro athlete to swallow, however, and fighters in particular have had difficulty in ending their career gracefully.

Coleman became the first UFC fighter to be cut immediately after headlining a PPV event. Others have left due to drug test failures or for other opportunities, but none have ever been cut from their contract. Sources close to the UFC suggest that it was a decision no one wanted to make, but that all felt was unavoidable due to Coleman’s age and deteriorating skills.

While the fact that Coleman is a shell of the fighter he was at his prime, the UFC’s suggestion that they have his best interest at heart is somewhat duplicitous. He was kept around and booked into last Saturday’s fight–a fight that no one particularly had any interest in seeing in the first place–simply because he was a fighter that Randy Couture could beat. Were the UFC interested in the well being of their aging fighters there’s several others on the roster that should also be cut for the same justification as Coleman. Couture, Tito Ortiz and Chuck Liddell are all well past their prime but they’re still under contract and will all likely fight again. No one wants to *see* an endless parade of old timers into the octagon, but the UFC seems determined to shove their version of the ’senior’s tour’ down the throats of the MMA fanbase.

Coleman’s age has never been a secret and his diminished skill level was evident to anyone who has watched his recent fights. If the UFC was really interested in his physical well being, the main event against Couture should have never taken place. The fight itself wasn’t exactly one that UFC fans had been clamoring for and one that met with derision from the MMA media from the time it was announced. The UFC has tried to hide behind a litany of excuses as their PPV buyrates have eroded including the economy and a spate of injuries but at the root of the problem is the hubris of the promotion and the misguided notion that whatever sort of substandard product they serve up will still be bought.

While retirement would be in Coleman’s best interest, he may attempt to fight in a smaller US promotion or in Japan where he’s well known from his time in PRIDE. He’s already a member of the UFC Hall of Fame with a 26-10 career record and has fought the best in the world including Fedor Emelianenko, Antonio Rodrigo Nogueira and Mirko Cro Cop.

Ross Everett is a freelance sports writer and respected authority on baseball betting. His writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

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Jacare’ Signs Deal With Strikeforce MMA Promotion

August 16th, 2010

Though it didnt receive anywhere near the media attention of Fedor Emelianenkos rejection of the UFC for Strikeforce, MMA experts were impressed with the announcement that the San Jose, California based promotion had signed Brazilian middleweight Ronaldo ‘Jacare Souza’ to a multifight contract. He is expected to make his Strikeforce debut on the same October event as Emelianenko, which will be broadcast on the Showtime premium cable network.

In a statement released by the promotion, Souza expressed his pleasure at the signing:

“I am very excited that I will have the opportunity to fight in STRIKEFORCE amongst many of the worlds best middleweight fighters. STRIKEFORCE has an extremely deep roster of top middleweight fighters. I am looking forward to the challenge and to taking my career to the next level.”

Souza is better known in Japan simply as Ronaldo Jacare. He got the nickname in his hometown of Manaus, Brazil–a Portuguese term for a species of alligator that is common to the area. He clearly likes the moniker, and is known for making ring entrances either shimmying on the ground like his reptilian namesake or making alligator jaws with his arms.

He was a runner up in the 2008 DREAM Middleweight Grand Prix Tournament, losing in the finals to Gegard Mousasi. Jacare was in control of the fight until he got caught by a Mousasi upkick that knocked him unconscious. In his last fight, he faced American Jason Mayhem Miller in a rematch of their DREAM tournament bout. This fight ended in a no contest after Mayhem was cut by an inadvertent illegal blow.

Souza began training in Brazilian Jiu Jitsu at the age of 17 and fought MMA legend Randy The Natural Couture to a draw in a grappling contest in 2006. Shortly thereafter he began training at Xtreme Couture in Las Vegas. He has since returned to training in his homeland but will reportedly begin training with Couture again in the near future.

MMA fans are already anticipating several excellent potential matchups for Jacare in Strikeforce, including an almost inevitable showdown with another of the worlds top middleweights, Jake Shields. Also of great interest would be a catchweight matchup between Souza and Shields Cesar Gracie Jiu Jitsu teammate, Nick Diaz.

Ross Everett is a widely published freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas, Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

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Iron Chef: Japan’s Culinary Sensation Takes America By Storm

August 10th, 2010

One of the most entertaining spectacles on television can be found every week on the Food Network. The concept of the program sounds like a twisted dream”prominent chefs from all over the world go head to head in competitions more suited for All Japan Pro Wrestling. That’s exactly the premise of Iron Chef, which is hands down the most compelling cooking show on television. Even non-gourmands will enjoy the fast paced competition and the near incomprehensibility of the show.

The story behind the show goes something like this–there’s this rich dude, MC Kaga who summons the finest chefs in Japan to do battle in his kitchen stadium. Needless to say, a TV studio wouldn’t suffice for such a production: the kitchen stadium is in Kaga’s castle. Also in residence are three Iron Chefs, each representing a different type of cuisine (Chinese, French and Japanese).

The chefs just don’t pull out the best dishes from their repertoire–that would be too predictable. There’s a catch to the contest, and thats the fact that every dish must contain the theme ingredient which is kept a mystery until immediately before the contest begins. At that time, Kaga brings forth a heaping helping of whatever the current mystery ingredient is in a production of smoke and pyrotechnics. Sometimes the ingredient is something basic like tofu or apples, but it can also be something obscure like ox tail or some obscure shellfish.

At that point, the chefs have an hour to prepare a seven course meal, served to a discerning panel of B-List celebrities that usually include a couple of ‘TV Presenters’ and a ‘fortune teller’. The judges rate and discuss each course and declare a winner. Its a great honor to beat one of the Iron Chefs, though its no easy feat.

What really brings the show together is the announcin–”though I’m sure it loses something having been dubbed from Japanese. There’s a hysterical play by play announcer, an excitable color commentator, and an even more hyperactive sideline correspondent who will break in the commentary frequently with revelations such as observing that a chef is using fresh ginger in a dish or some similar piece of trivia. Apparently one of the announcers is a legit sumo wrestling announcer in Japan, making the strange juxtaposition between cooking shows and wrestling even more complete.

The dishes that are presented are always amazing and creative. Sometimes they might not be the most appetizing creations, but that’s to be expected when you have to make a desert with something like pickled carp as a theme ingredient. The creative process and the competition is what makes the show a must watch.

The Food Network has recently begun production of a native grown version called ‘Iron Chef America’. It has a similar format, but really loses a lot from the Fuji TV original.

Ross Everett is a widely published freelance writer and respected authority on World Cup betting. His writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

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Rio De Janerio Wins 2016 Summer Olympic Games

August 5th, 2010

South America will host the Summer Olympic Games for the first time in 2016, as Rio De Janeiro, Brazil was awarded the honor on Friday. Rio beat out the US choice of Chicago, Illinois along with Tokyo, Japan and Madrid, Spain to earn the right to host the games. Despite a high pressure effort from the American power elite–including President Barack Obama and TV gabfest queen Oprah Winfrey–Chicago was the first city eliminated from contention. Tokyo was the next to go, before Rio got the nod over Madrid in the final round of balloting.

Bookmakers offered odds on the host city choice, with Rio listed as second favorite at +200. Chicago had been the wagering favorite at most books, particularly after President Obama got involved personally in the US bid effort. Chicago was bet as high as a -300 favorite, while Madrid and Tokyo were priced in the +250 range. Some suggest that Tokyo didnt deserve to have such short odds, but was the beneficiary of regional pride from the notoriously enthusiastic betting population of Japan. Despite some media attention to the betting odds, bookmakers reported that they didn’t receive a lot of action on the event.

Luiz Inacio Lula da Silva, President of Brazil, got the better of his US counterpart Barack Obama The Brazilian leader stressed the unfairness that South America had never hosted the games in his speech to the committee;

“It is a time to address this imbalance. It is time to light the Olympic cauldron in a tropical country.”

The Olympic committee was apparently swayed by this presentation and paid no mind to Rios many downsides. It is without a doubt the most dangerous of the finalist cities, where drug cartels and armed bands of thugs roam without impunity. Well do to Rio citizens are used to removing watches and jewelry before they drive anywhere lest they be targeted by carjacking brigands. Rios murder rate is also one of the highest in the world. Brazilian bid officials have stressed that security will be a priority at the games and it better be lest the Olympics turn into a bloodbath.

Some IOC members suggested that the summary dismissal of Chicagos bid was more of a rebuke of the notoriously corrupt USOC. The last two Olympics held in the US were tainted by crime and corruption. The’96 Atlanta Olympics were disrupted by a terrorist bombing, while the 2002 Salt Lake City Winter Games were marred by a well known bribery and corruption scandal. Some suggested that US President Obama’s quick and perfunctory visit was taken as more of an insult by the delegates than anything else.

Ross Everett is a freelance sports writer and noted authority on football betting. His writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former energy secretary Donald Hodell.

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Some Basic Experiential Marketing Ideas

August 4th, 2010

Experiential marketing in Leeds is intended to bring customers into closer contact with your product in order to get a more memorable and positive experience of the company’s brand, their items for sale, and their overall ethics as well. There are lots of different experiential marketing methods that you can employ, so consider some of the following for your business.

Route tools would be one option that many companies are looking into. With rotor tours you simply take your company name, brand, and products on the road and engage directly with customers. You can provide them with a great understanding of the services and products you are offering, and can get some feedback from what they might want from you.

Home parties could be a potential option for you to take on as well. If you have a specific list of potential buyers then you can invite a certain number of these to your home, presented to them, offer them samples, answer their questions, and hopefully take their orders. Make sure that the entire event is intimate and well thought out.

Sampling in itself is a very simple and yet very effective marketing tool as well. You can simply send sample products to targeted potential buyers to see if they will like what you are offering. Make sure that anyone you do send your samples to are targeted specifically so that you do not waste money on time.

Or perhaps you could conduct a direct mail marketing campaign. Make sure that you conduct a great deal of market research so that you only target specific individuals and businesses. Find out exactly what they want, and then send them personalised letters about your business and about your products.

All all, Experiential marketing is certainly a very productive way of advertising everything that your company has to offer. Hopefully these tips should have given you some ideas of how you can progress with various marketing methods.

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Swedish Heavyweight Champ Ingemar Johansson In Profile

August 3rd, 2010

Former world heavyweight boxing champion Ingemar Johannson died at a nursing home in his native Kungsbacka, Sweden at the age of 76 early in 2009. No official cause of death was given, but Johansson recently returned to the nursing home after a difficult bout with pneumonia. Johansson had moved to the nursing home on the Swedish coast from Stockholm over ten years ago after being diagnosed with Alzheimer’s and dementia.

Johannson rocketed to international fame and rock star like superstardom in Sweden by virtue of his 3rd round knockout victory over Floyd Patterson on June 26,’59 to become only the 5th heavyweight champion born outside of the US. Johannson was considered the underdog going into the matchup, and due to the perception that he wasn’t training particularly hard entered the bout a 5/1 underdog. Johansson was frequently seen in Catskill nightspots during his training camp with his attractive young secretary in stark contrast to Patterson’s disciplined regimen in preparation for his title defense.

His performance against the champ that night in Yankee Stadium shocked the boxing world”after a tentative first two rounds, Johannson floored Patterson with a short right early in the third. The champ never recovered and with no three knockdown rule in effect was knocked down a total of seven times before referee Ruby Goldstein called a halt to the proceedings and awarded the Swede the undisputed heavyweight championship of the world.

Patterson would regain the title just under a year later, becoming the first man to ever regain the heavyweight championship. Patterson was on top of Johannson from the opening bell, and eventually knocked his opponent out cold in the fifth round with a devastating left hook. After the fight was stopped Patterson was more concerned with Johannson’s well being and cradled his vanquished foe’s head while medical staff attended to him.

The two men would fight for a third time nine months later in Miami Beach, Florida. Though Johannson appeared to be out of shape entering the battle, he fought bravely in an exciting slugfest that saw both men taste the canvas at various points in the bout. The first round was particularly epic, with Patterson down twice and Johannson once. Soon after, however, it became apparent that Johannson knew an early assault was his only real chance at victory. The superior conditioning of Patterson took over, and he put his opponent away for good in the 6th round. Johannson would fight four more times , posting victories in Sweden before retiring from the ring in’63.

Not surprising given the mutual respect shown during their heavyweight championship trilogy, Patterson and Johannson remained close lifelong friends and would travel to visit each other every year until the American champion died in 2006. While it is commonplace today for former in-ring adversaries to become close personal friends, it was something of an anomaly in the’60s. Johannson made a number of film appearances in Sweden, and spent time in South Florida every year. He remained in good health well into his sixties, running in marathons yearly until his physical ailments took their toll.

Johannson was married and divorced twice, and is survived by five children. Ingemar Johannson enjoyed rock star like status in Sweden during his title reign and remained a widely respected and admired sportsman throughout his life. He’ll be remembered by the international boxing community for the vital role he played in popularizing the sport in Europe and Scandinavia.

Ross Everett is a respected freelance writer who covers travel, poker and sports handicapping. He is a staff handicapper for Anatta Sports where he is responsible for providing daily free sports picks. In his spare time he enjoys fine dining, falconry and deep sea diving. He lives in Southern Nevada with four dogs and a pet coyote.

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Future Book Betting Traps And How To Avoid Them

August 3rd, 2010

Sports betting futures wagers can be an entertaining and profitable investment, but there are a number of pitfalls. These are some things to avoid:

Search for the best price: A common mistake is to assume that the price on a specific futures wager position will be the same at every sportsbook. Nothing could be further from the truth. In fact, you’ll often see a greater degree of difference between futures prices from book to book than any other form of bet. This is because that books aren’t as worried about what price other outfits are offering as they are about keeping their own financial position balanced.

Don’t try to pick the winner in a competitive marketplace: This may sound sort of counter intuitive since the general idea of betting on futures is to determine the actual winner but it’s really not. Like everything else, its essential to always be mindful of the value you’re getting. In a futures market with several legitimate contenders at the top the price offered is seldom high enough to properly compensate for the risk you’re assuming. Here’s an example: in a hypothetical NCAA hoops tournament Duke is +200 to win the national championship. They’ve certainly got a shot, but at a payback of only 2/1 its hard to justify a wager at this point with the potential for so many interceding events that can make a championship more problematic. Such events as injuries, a tough tournament draw or even just going into a slump at the wrong time can happen to any team but when you bet a higher priced team–a ‘dark horse mid major at 15/1 for example–you’re getting “compensation” for assuming the “risks” of betting on a proposition with so many unknown variables.

In mathematical terms, we’re simply not being offered odds on a favorite that offer a good value in comparison with the ‘true odds’ of the event occurring. Let’s say we bet Duke at +200 to win the NCAA tournament. If we could magically play the NCAA tournament over 100 times, would Duke come out on top more than 33 times? If not, they’re a poor value at the price. At a higher price, I might be interested but at +200 the value is simply not there.

In a less competitive field, there can be instances where even a big favorite is a good value. For example, lets say a book was to take action on a bikini contest between a Victoria’s Secret supermodel and three members of the Pittsburgh Penguins. The model would essentially be a 100% probability to win the contest, meaning that even a high chalk price would be a good value. Risking a lot of money to win a little is a tough thing to justify, however, even if the math makes sense.

Don’t get seduced by big underdogs: Sports betting is not a place to make the “big killing”. It may happen occasionally, but more often it doesn’t. While a sports book might offer a huge price on a cellar dwelling team to win the World Series, the big payback does not mean its a good value. On a practical level, there’s probably nothing wrong with throwing a few bucks on a wager like this with a huge payback if the impossible occurs. My only problem with this is that making too many bets like this just perpetuates bad sports betting habits. If you’re strictly a recreational player, no big deal. If you aspire to bet professionally, or at least want to pursue it with some degree of seriousness I’ve always maintained that you need to develop discipline that’s not situational. In other words, if you want to be a serious sports bettor you need to approach it with a consistent level of seriousness at all times. If you want to chase a huge, life altering jackpot go to Las Vegas and play the Megabucks slots or buy a Powerball ticket.

Simply stated, the concept of value works the same at the bottom of the wagering ladder as it does at the top. Even if you’re betting a big underdog at a huge price make sure that it accurately reflects the ‘true odds’ of the event occurring.

Don’t bet one-sided futures or propositions: Though many of these are not futures per se, a lot of sportsbooks offer silly propositions on nonsport events as a way to get publicity, or just to be funny. Its important to make a distinction between this type of silly bet and more realistic nonsport propositions which frequently present good wagering value. Im talking the really outlandish stuff here. Not too long ago, a sportsbook posted a line on Martians landing on earth and painting the White House red by the end of the year. The “YES” was +2500 or thereabouts, which is far from reflective of the “true odds” of this unlikely event. Even if you’re the type that collects classic Art Bell shows on tape and believes in UFOs you wouldn’t place the probability of this happening at more than a fraction of a percent. The book only offered the “YES” side of the proposition, meaning that you couldn’t lay even a huge price on the more likely outcome. Another book had a futures offering for what would happen first with Ashton Kutcher, Demi Moore and Bruce Willis. All of the options were very unlikely–Ashton and Bruce fighting on PPV and my favorite–and the longest odds–Ashton, Bruce and Demi hopping in bed together and releasing a porno video documenting the event. You’d receive a sizable payback if any of the events ever transpired, but I’m not exactly sure how to compute the “true odds” on “when pigs fly.

Ross Everett is a experienced freelance writer experienced in travel, poker and sports handicapping. He is a consulting handicapper for Anatta Sports where he is responsible for providing daily free sports picks. In his spare time he enjoys fine dining, flower arranging and scuba diving. He lives in Las Vegas with four dogs and a pet coyote.

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Beckham’s Road To Recovery Longer Than Expected

August 3rd, 2010

When David Beckham suffered a torn Achilles’ tendon in a Serie A game in mid-March, doctors gave him an outside chance of returning in time for the World Cup or at the very least part of the MLS season. Unfortunately, it doesn’t look like either of these favorable scenarios will transpire. In a recent statement to the media Beckham broke the news that his recovery is behind schedule and he won’t be able to resume playing soccer until November at the earliest.

This timetable does leave open the possibility that he could return to action should the Los Angeles Galaxy make the MLS playoffs. As far as a potential return to England’s national team the first realistic opportunity for Beckham to play would be in a European Championship qualifier against Wales in March 2011. He’s been assured that he’s welcome back at AC Milan in Italy’s Serie A league whenever he’s back in playing shape.

Beckham, who is still using crutches to get around, explained his recovery process:

“I won’t be running for another three months, so I will be playing again in, probably, November.”

“My mentality is to kind of push it and get moving and running and soon as possible. But it’s an injury that has to take time to heal. It’s frustrating. It’s obviously disappointing because I’ve been working for the last two years to get into the English squad [for the World Cup].”

“At the moment, it’s just getting the motion back into the ankle, the tendon, because it’s still repairing. I’m trying to get mobilization back into the ankle.”

Beckham also explained the injury itself:

“It was like being hit by a hockey puck. I thought someone was behind me and kicked me. Obviously no one was there and I saw my foot hanging and then I felt down there and there was a hole.”

The former England captain would have likely served in a reserve capacity with the World Cup squad, though his Howitzer-like free kicks remain one of the most feared offensive weapons in the sport. Even without Beckham in the lineup and with lingering injury issues plaguing Manchester United superstar Wayne Rooney soccer betting enthusiasts are bullish on England’s prospects this summer. The ‘Three Lions’ are currently the third favorite in World Cup future betting behind Brazil and Spain.

Ross Everett is a well known freelance writer specializing in travel, casino gambling and sports handicapping. He is a staff handicapper for Anatta Sports where he is responsible for providing daily sports picks. In his spare time he enjoys fine dining, fencing and scuba diving. He lives in Southern Nevada with four dogs and a pet coyote.

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